If you’ve ever stayed up way too late in a deep Insta spiral perusing every major makeup artist’s feed for trends, how-to’s, product recommendations, and celeb stalking. What often gets overlooked, however, is the skincare prep that’s involved in the beauty process before the makeup goes on. Picasso wasn’t using some basic cardboard paper as a canvas, now was he? HELL no. So let's treat our canvas (face) with the same respect. The right serums, moisturizers, primers, and exfoliating products, not to mention the right tools can make a world of difference when it comes to your makeup looking good – and staying put. Underpainting, or placing highlight and contour underneath the foundation rather than on top of it, is one of the favorite techniques of all professional MUAs, and one she says doesn’t get discussed often enough.